Technology

INTRO

Change. It’s up there with the dark, the unknown, and clowns as one of those things we’re all afraid of. Whether it’s a new career, a new relationship, a new home, or a new OS for our phone, change is scary. There’s even a word for the fear of change: Metathesiophobia. Catchy, right?

I love these films because they remind us that change brings growth, it makes us more than we were. These films are packed with tension, excitement, humor and humanity. They make their case on a rhetoric level by showcasing exactly why Android is superior to IOS, and on an emotional level by reminding us that it’s okay to be afraid of change. The suspense mounts to Hitchcockian heights as our heroes watch their old phone transfer data to the new, warping even their physical surroundings until it is just them and their phones, then - ding - transfer complete. They check their phones to find it’s all okay. Everything’s just how it was, but on Android instead of IOS. By the end of each of these fifteen second journeys, our heroes change by finding that not only is their data safely transferred, but they can do so much more than they could before the switch.

Retail

TESTIMONIALS

With all our testimonials, we’ll spend time up front establishing a colloquial rapport with our subjects. Filming the B-roll, we’ll get to spend actual, off-screen time with them, and that comfort will make all the difference when we sit down for testimonials. Kyle and his parents will quickly find themselves sharing, rather than presenting, their experiences, with all the humor and vulnerability they’d bring to telling a friend. The fact that this is in the past and Kyle is no longer living at home, means we can prod them for the funny anecdotes, how they really felt about their son’s pivot from engineer to dog treat entrepreneur.

When we reach the point in the retelling where Amazon comes in and uplifts Kyle’s business, their relief and gratitude will be palpable. A mixture of domestic B-Roll around the house, and footage of Kyle’s old logistics processes will give us a fun contrast and help sell just how far Amazon took Kyle’s business. Talking to Kyle’s parents separately will allow them to speak even more candidly about the period before Amazon helped uplift his business. Intercutting their reactions about launching the business from home with his retelling of his success story really cut to the core of the story with genuine warmth and affection.

Gen Z/
Lifestyle/
Sports

APPROACH

I propose a combination of staged scenes and captured footage to capture the boundless, rebellious energy of our young female athletes. By combining the transitions and rhythmic beats of our more planned out sequences with the loose, kinetic energy of football in the streets of Rio De Janeiro, we’ll create something joyfully idiosyncratic.

Imagine going from a long exposure shot of Coach Monica drawing out a play in the air, pumping the girls up, to a series of quick cuts following Lisa as she breaks through the defense and takes the shot, the camera whipping to track the ball but landing on Maria at home, cracking an egg into a pan, wearing her school uniform with fresh Nike cleats.

I’ll spend a day with each of our three teenage heroes, taking the bus home, practicing dribbling, meeting friends after school. As with our looser, docu-style footage, our choreographed scenes are about showing how cool these city kids are for spending every free moment on the field. We’ll keep it in the realm of the hyperreal. These sequences will maintain the cinematic perspective of a modern sports film, occasionally employing an eye-catching transition, VFX or text overlay to heighten the style.

We’ll imbue the film with that collage feeling of the best Nike spots. We’ll cut from handheld, grainy footage of the girls shaking hands post-game to park lights shutting off in the dark, to a locked off close up of Maria riding the bus home, Rio De Janeiro a neon blur against the dark glass.

Beverage/
Music

INTRO

It’s not every day I get the opportunity to help a brand as ubiquitous as Coca-Cola share their spotlight with diverse and emerging musical artists.

Every moment in your script is so rich with cinematic potential: A macro shot following a lone drop of Coca-Cola as it falls onto the spinning vinyl, tracking along the circumference of the disk until the needle splits the droplet in two and the record glows with that Coca-Cola magic, beautifully choreographed dances, the transition from the fizz of Coca-Cola to the purr of a needle riding the grooves of some good vinyl. Then you add a new Jon Batiste track to all that.

Jon’s the perfect anchor-- recognizable, with five Grammys, but still at the top of his game. His co-sign is massive for the four artists alongside him. Each new artist is an opportunity to create a whole new world to match their sound and vibe. So let’s pull out all the stops with an epic music video for an absolute banger of a track, all fueled by Coca-Cola.